The superior goal of our strategy is the permanent, long-term growth of the value of Polsat Plus Group for its Shareholders.

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The superior goal of our strategy is the permanent, long-term growth of the value of Cyfrowy Polsat for its Shareholders. The growth of value of Polsat Plus Group is achieved through:
  • growth of revenue from services provided to residential and business customers, by maximizing the number of users of our services as well as the number of services offered to each customer, while simultaneously increasing average revenue per user (ARPU) and maintaining high levels of customer satisfaction,
  • growth of revenue from produced and purchased content by maximally expanding its distribution, maintaining viewership of broadcasted channels and improving a viewer’s profile,
  • effective management of the cost base of our integrated media and telecoms group by exploiting the inherent synergies and economies of scale in an integrated media-and-telecommunications group, and
  • effective management of the Group’s finances, including its capital resources.