Exceptional customers

Linie - pomarańcz
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Needs of our customers are most important to us. We develop our product offer each year to make sure that each customer finds the desired product.

For Polsat Plus Group each customer is unique and we make all efforts every day to prove this. We are proud to provide services practically to the entire demographic profile of the Polish society. The 5.5 million of our contract customers include representatives of every social group, most probably of every profession and of vast majority of cities, towns and villages in Poland. TV Polsat, Cyfrowy Polsat and Plus network have become a permanent feature in the life of nearly half of Polish households – we treat this trust as a commitment to provision of highest quality services.

Each brand in Polsat Plus Group has its own unique identity, communication characteristics and visualization
Cyfrowy Polsat
brand features: familiar, warm, close, experienced, offering high quality entertainment and access to state-of-the-art technologies at affordable prices. The brand is supported by the image of a family which has been, among others, created by Jacek Braciak.
Plus 
brand features: a brand for the whole family – it is like a good friend or neighbor, giving a helping hand to everyone, being likable but not acting like a star. Familiar with technical matters, gladly giving advice but not trying to push things that one does not need. The faces of the brand are: Szymon Majewski (contract offers) and Igor Kwiatkowski (prepaid offers).
Plush
a brand addressed to the youth, is based on a brand hero – a characteristic, expressive and uncompromising teddy bear called Plush.
Telewizja Polsat
brand features close to the people, accompanying them in the good and difficult times, and changing together with them. It a television for the whole family. It offers fantastic entertainment, absorbing movies and TV series – in line with the TV station’s motto – “it turns on your emotions”.
Ipla
is communicated as an online entertainment service offering access to the newest films, TV series, sports, entertainment and TV channels wherever you are and whenever you want while using any device of your choice.
SmartDOM
program addressed to the customers of Plus and Cyfrowy Polsat, offering a possibility of adding further services with attractive discounts. It is built on the “Neighbors” communication platform. From the very beginning it has been promoted Joanna Brodzik and Paweł Wilczak as well as by other known people who join the smartDOM neighborhood community.



Our services are available throughout Poland – statistically each Pole owns either a Cyfrowy Polsat subscription, or a phone or Internet service from Plus, or knows someone who uses our services.

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The prompted awareness of Cyfrowy Polsat

The prompted awareness of Cyfrowy Polsat brand is at the level of 90% and it is the highest among pay TV operators in Poland. The prompted awareness of Plus brand, as the operator of voice calls, amounts to 88%. However, irrespective of the fact whether we deal with telecommunications services, access to satellite channels or viewers of TV Polsat, we would like to learn as much as possible about our customers.

Who are Polsat Plus Group customers?

Education
    Place of residence by size
      Sex
        Age

          * People using at least one service from Cyfrowy Polsat or Pollkomtel/individual customers market

          Source: Market situation survey 2018 (individual market), realized by IQS Sp. z .o.o.  The sample size was 12 763 and it was representative for inhabitants of Poland aged 6+.

          Experience offered to customers through selected brands of  Polsat Plus Group
          Our customers:

          • Safety

            • Plus

          • Entertainment

            • TV Polsat

            • Cyfrowy Polsat

            • Ipla

            • Plus

          • Emotions

            • TV Polsat

            • Cyfrowy Polsat

            • Ipla

          • Mobility

            • Plus

            • Ipla

            • Cyfrowy Polsat GO

          • Network access

            • Plus

            • Cyfrowy Polsat

          Pro-customer initiatives during the pandemics

          2020 was the year marked by the coronavirus pandemics. Since the very beginning of the epidemics in Poland, Polsat Plus Group embarked on numerous pro-social initiatives, providing solutions intended to make the lives of our customers and viewers easier.

          Key activities included:

          • a free 10 GB data bundle for all Plus and Plush customers as well as the new 20 GB data bundle offered for PLN 10,
          • a free 10 GB data bundle for Cyfrowy Polsat customers using selected Internet tariffs as well as an additional 20 GB data bundle offered for PLN 10,
          • access to additional 33 channels as part of the “open window” initiative for the subscribers using Cyfrowy Polsat’s DTH satellite TV as well as cable TV in IPTV technology,
          • 25 additional channels in a free IPLA PLUS package for all Plus network users, offering access to a total of 30 channels,
          • fixed-line Internet access from Plus, provided using HFC, ETTH, PON technologies, has been accelerated to the maximum data speeds of even up to 1 Gbps without any additional charges,
          • TIDAL with unlimited data transfer for Plus network customers; new user of this music service were offered free access to TIDAL for 90 days,
          • big additional data bundles for Internet access as well as more GB as a bonus for account top-ups in Plus prepaid offers,
          • recommendations, including from the National Police Headquarters (www.policja.gov.pl), the State Sanitary Inspection, the Ministry of Internal Affairs and Administration (www.pis.mswia.gov.pl), or ePUAP Electronic Platform of Public Administration Services (www.epuap.gov.pl),
          • conveying all current information associated with the coronavirus pandemics on Polsatnews.pl and in Polsat News mobile application, in „Wydarzenia” (the News) news program, with bigger than usual number of daily editions, being broadcasted in Polsat and Polsat News channels, as well as in a special interactive program called ”Wszystko o koronawirusie” (Everything about the coronavirus) in which experts in medicine, law and psychology answered questions from Polsat News viewers.
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          • free data transfer in Polsat News application offered to Plus customers so that they could stay up-to-date with the latest news from Poland and from around the world.
          • spiritual support in the form of Sunday Holy Mass broadcasted from the Temple of Divine Providence on Polsat News and Polsat Rodzina TV channels as well as in the Internet, in IPLA service,
          • daily training with a personal trainer, Piotr Galus, presented in Polsat New channel after 11.30 a.m. as well as additional daily dose of entertainment with TV Polsat’s stars in the form of live broadcast in social media, i.e. on Facebook and Instagram.
          • Our 65+ customers could use a possibility of deferred payments for 14 days and a possibility of “Suspension of service provision” without charging monthly access fees.